Top 10 Best-Selling Ingredients of 2021 🏆

Here's an exclusive insight into our ten most popular ingredients of the year!

10. Organic Beetroot Powder

In at number ten is our Soil Association certified Beet Powder...

What’s not to love about our Organic Beetroot Powder?! This bold powder has a mildly sweet flavour, all the benefits of beautiful beets and a powerfully pink natural colour!

Suggested Use: Beetroot Powder is the perfect natural colouring for baking, beverages and cooking (don’t get us started on powerfully pink pasta, pizza dough and beetroot lattes!) Why not try adding to soups, marinades, sauces, salad dressings, ice creams, custards? Psst…1 teaspoon of beetroot powder is the equivalent of 1 whole fresh beetroot.

9. Ground Cumin

Next up is our Ground Cumin... Thanks to its robust, earthy, peppery, and warming flavours, our Ground Cumin will add a tasty aromatic flavour to a range of your homemade dishes. Did you know this spice is a key ingredient in many spice blends and is extremely popular in Mexican, Thai, Mediterranean, Indian, North Africa and Latin American cuisines?

Suggested Use: Add to spicy tagines, chilli, curry, falafel, soups, stews, and sprinkle on to roast chicken with a squeeze of lemon juice and a drizzle of honey for a roast with a difference. Cumin also works well with vegetables just sprinkle on to carrots, sweet potatoes, and butternut squash before roasting. Why not try adding to savoury rice dishes and hummus for a warming spicy twist?

8. Smoked Paprika 🌶️

For the second year in a row our Smoked Paprika has made it into our top 10 list!

Paprika has a subtle earthiness, with a sweet peppery taste (after all, it comes from red peppers). While Smoked Paprika has all the appeal of the original, the smoked version has the added bonus of a distinct chargrilled flavour!

Suggested Use: Authentic Spanish flavours? Our Smoked Paprika has got you covered! Mix into stews, casseroles, soups, and chorizo recipes. Paprika pairs especially well with eggs, meat, fish, and vegetables and offers an extra kick of smoky flavour to sauces, dressings, and marinades. Stir into paella and goulash dishes and sprinkle over potato salads, devilled eggs, rice dishes and potatoes prior to roasting. Make baked beans go from zero to hero by mixing in a little onion powder and Smoked Paprika and serve on top of a jacket potato for a quick lunch with a kick (you can thank us later).

7. Black Peppercorns

We're not suprised to see this famous ingredient making the list! Introducing salt’s best friends… Black Peppercorns! Every kitchen needs a stash of this popular spice. Bring the bold, aromatic and woody flavours we all know and love to your recipes today.

Suggested Use: Black pepper is one of THE most versatile spices out there and can be used in all kinds of savoury and sweet recipes. Whole peppercorns can be added to pickling vinegars, brines and to marinades, soups and stocks. Try grinding peppercorns in a peppermill and add to biscuits, salad dressings and sauces or simply use as a classic condiment.

6. Red Rose Petals 🌹

Plucked from a romantic rose, these reddish pink dried petals have a fantastic floral aroma, stunning colour and they are our sixth best-selling ingredient of 2021!

Suggested Use: Red Rose Petals can be put to many different uses, but our favourite has got to be using them as an eco-friendly confetti for weddings; associated with love and luck, you’d be showering newlyweds with more than just petals! Mix into homemade potpourri, sleep pillows, scented sachets, and DIY bath bombs. Sprinkle into your bathtub or crush and blend into Middle Eastern spice blends (just be sure to cook the blend thoroughly before consumption).

5. Coarse Cut Orange Peel 🍊

Number five is our Course Cut Orange Peel which brings a sharp, tangy quality to food, drink and cosmetic recipes that call for charismatic fruity flavours and fragrance! Save time peeling the popular citrus fruit and get instant orange flavour with the click of a button…

Suggested Use: Add dried orange peel to your summer barbecue as kindling and the aroma from the peel will lend its fragrance to whatever you’ve got grilling! Mix Course Cut Orange Peel into potpourri blends and bath bombs or pop into your salt, pepper, or sugar grinder for added fruity flavour. It’s time to brew your own orange-flavoured tea or festive mulled wine!

4. Cut Angelica Root

These long, twisted, thick and fleshy rootlets have a spicy, slightly bitter taste and they have made it to fourth place!

Suggested Use: Did you know that Angelic Root is prized for its aromatic properties which is why its oh so popular in the perfumery industry?! (And incense too…) It’s also one of the ingredients used to create several French liquors including absinthe but most importantly it’s gin o’clock! That’s right, Angelica Root can be used as a substitute for juniper berries when making gin! If you’re not feeling boozy, pop into potpourri blends as a fixative.

3. Ground Cinnamon

Every time you open a pack of our (True) Ground Cinnamon, you’ll be greeted with the welcoming warming scent of everyone’s favourite spice! Bring the sweet, woody, and warming flavours of cinnamon to your home a long with its slight citrusy notes and spicy taste. No kitchen is complete without this famous spice enhancing the flavour of sweet and savoury dishes.

Suggested Use: Sprinkle into bread, biscuit, cake, and muffin recipes or add to curry powder blends, stir into soups stew and tagines, or use to flavour chicken, lamb, and beef. Bring desserts to life with our Ground Cinnamon by adding to crumble toppings, apple fillings and pumpkin pie. Stir into porridge and pancakes for a sweet spicy flavour or blend into butter to create cinnamon toast. Love the scent of cinnamon? Create scented sachets and potpourri mixes to keep your home beautifully fragrant.

2. Coriander Seeds

In 2020 our Coriander Seeds were our third most popular ingredient but our customers loved them SO much they are now our second best-selling ingredient!

We’re so excited to introduce you to our versatile Coriander Seeds! You’ll fall in love with their mild sweet taste and citrusy flavours that work well in both sweet AND savoury recipes.

Suggested Use: Add to curries, soups, stews, and tagines, use to compliment pork, chicken and vegetables, crush and sprinkle over sweet potatoes prior to roasting and sprinkle into rice and grain dishes such as couscous. Coriander can also be added to bread, puddings, biscuits, cakes, and dumpling recipes. Try mixing coriander seeds, allspice berries and peppercorns and pop into your peppermill for an aromatic seasoning with a difference. These popular seeds can also be used to flavour oils such as walnut oil. All you have to do is lightly crush the seed and add to the oil along with thinly pared orange rind and a single cinnamon stick. Our personal favourite way to use our Coriander seeds is in dressings and marinades… YUM!

1. Juniper Berries

Drum roll please... Our most popular ingredient of 2021 is... JUNIPER BERRIES! (For the second year running!)

Where do we start with Juniper Berries? They're one of our most popular ingredients and it could very well have something to do with the fact that these small berries make one of the most popular spirits in the world! It's always gin o'clock when Juniper Berries are involved… These favoured berries have a tart, sharp taste, and a piney flavour with a hint of citrus.

Suggested Use: An ideal ingredient to add to rich gamey dishes containing venison, duck, and pheasant. They also work well with pork and lamb and are excellent when added to dishes such as potato gratin, sauerkraut, and pickles. The berries can also be used to make sweet syrups to poach fruit in or to use as a base for a fruit salad. To get the best results, lightly crush juniper berries before adding to a dish to help release their flavour.